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Initially unaware who the Backstreet Boys were, he was shocked by the group's European sales figures after being given a cassette tape and publicity release about them. Kahn was contacted by Jive to direct a project with a 'white Jodeci'. The music video was directed by Joseph Kahn, and filmed in Los Angeles, California from June 16–18, 1997. It is certified platinum in the United States with 2.1 million sales. Written and produced by Max Martin and Denniz Pop, 'Everybody (Backstreet's Back)' is one of the Backstreet Boys' most successful singles to date, reaching number 4 in the US Billboard Hot 100, running 22 weeks, and number 3 in the UK Singles Chart. Larry Flick from Billboard commented that 'Everybody (Backstreet's Back)' contained a 'contagious dance/pop beat and catchy hook that perfectly showcases this talented group's voices'. The music video for the song was cut to both versions of the song, with the extended video released to the US market, and the standard video released everywhere else. The US album features the extended version of the song which includes an extended breakdown section, but cuts the bridge. The international album features the album or 7' version, which is the standard recording. They met with Weiss and asked that the song be added to the US album after the first million units had already been produced. After Canadian markets began playing the song, US markets near the border began picking the song up. The band suggested it could just mean that they were back home. Zomba chairman Clive Calder suggested that 'Everybody (Backstreet's Back)' should be released as a single, which was met with resistance from Jive Records president Barry Weiss, as he believed that it would be weird to have a song called 'Backstreet's Back' on the Backstreet Boys' first US album.

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